Prada Raffia shopper

It makes sense for the brand to chase potential new clients, but how can it keep a distinctive picture if it’s everywhere? “Ubiquity is the death of luxury brands,” Lewis explains. “The problem is one doesn’t know they are headed toward ubiquity till they are there, and once they’re there,…

Prada Galleria leather handbag

But Prada’s relevancy appears to be slipping, and it’s not just the Saks shoppers who believe so. Last month, Prada, which also owns Miu Miu, Church’s, and Car Shoe, announced a nine-month decline in net profit. Amounts dropped 27.6 percent to 319.3 million euros (around $427.8 million), compared with the…

Prada Embellished suede tote bag

With clients living in various climates, several fashion houses have announced they want to bridge the typical noodle gap involving catwalk demonstration and retail accessibility, by offering runway things in shops or internet sooner.Prada reported nearly flat net revenue of 3.55 billion euros in the year to Jan. 31 last…

Prada Shearling tote

If New York City councilwoman Margaret Chin has her way, it might soon be illegal to own a fake Prada handbag, or any of those other counterfeits publicly sold in her Chinatown district, the ” ground zero” for New York’s knockoffs. Chin’s projected $1,000 fine for fake purchasers is only…