Prada Paradigme saffiano leather handbag


As it drifted in 2011, Prada’s ambition was to catch up with larger rivals by enlarging. It spared no cost, splurging on “key money” – cash up front to guarantee the ideal locations.In Milan, Prada outbid Apple and Gucci to create a menswear shop opposite its historic boutique at the prestigious late 19th Century Galleria Vittorio Emanuele II shopping arcade, paying over 20 million euros to acquire the spot, real estate sources said. Prada declined to comment.In the lavish ski resort of Courchevel, it financed the renovation of the entire Place du Rocher to make it a more fitting address for its new boutique.Meanwhile, some customers say the new shops carry handbags which have not evolved much recently, like the firm were afraid to change a product that worked well for so long. “Just arrived” Prada handbags these days include two-toned satchels and new variations of the Twin Bag launched last year, fitted with a top flap and dual paned. The item is comparable in shape and carries lots of the very same characteristics as preceding best-sellers, like the Double bag or Galleria.Some bags start in 1,450 euros. In crocodile, they can reach 18,500 euros. “Unless you have strong feelings about sewn-on manages versus buckles, there is not much in the way of purposeful variety or novelty,” wrote Amanda Mull about the widely-followed PurseBlog.As it drifted in 2011, Prada’s ambition was to catch up with larger rivals by enlarging. It spared no cost, splurging on “key money” – cash up front to guarantee the ideal locations.In Milan, Prada outbid Apple and Gucci to create a menswear shop opposite its historic boutique at the prestigious late 19th Century Galleria Vittorio Emanuele II shopping arcade, paying over 20 million euros to acquire the spot, real estate sources said. Prada declined to comment.In the lavish ski resort of Courchevel, it financed the renovation of the entire Place du Rocher to make it a more fitting address for its new boutique.Meanwhile, some customers say the new shops carry handbags which have not evolved much recently, like the firm were afraid to change a product that worked well for so long. “Just arrived” Prada handbags these days include two-toned satchels and new variations of the Twin Bag launched last year, fitted with a top flap and dual paned. The item is comparable in shape and carries lots of the very same characteristics as preceding best-sellers, like the Double bag or Galleria.Some bags start in 1,450 euros. In crocodile, they can reach 18,500 euros. “Unless you have strong feelings about sewn-on manages versus buckles, there is not much in the way of purposeful variety or novelty,” wrote Amanda Mull about the widely-followed PurseBlog.As it drifted in 2011, Prada’s ambition was to catch up with larger rivals by enlarging. It spared no cost, splurging on “key money” – cash up front to guarantee the ideal locations.In Milan, Prada outbid Apple and Gucci to create a menswear shop opposite its historic boutique at the prestigious late 19th Century Galleria Vittorio Emanuele II shopping arcade, paying over 20 million euros to acquire the spot, real estate sources said. Prada declined to comment.In the lavish ski resort of Courchevel, it financed the renovation of the entire Place du Rocher to make it a more fitting address for its new boutique.Meanwhile, some customers say the new shops carry handbags which have not evolved much recently, like the firm were afraid to change a product that worked well for so long. “Just arrived” Prada handbags these days include two-toned satchels and new variations of the Twin Bag launched last year, fitted with a top flap and dual paned. The item is comparable in shape and carries lots of the very same characteristics as preceding best-sellers, like the Double bag or Galleria.Some bags start in 1,450 euros. In crocodile, they can reach 18,500 euros. “Unless you have strong feelings about sewn-on manages versus buckles, there is not much in the way of purposeful variety or novelty,” wrote Amanda Mull about the widely-followed PurseBlog.


With customers living in different climates, several fashion houses have announced they wish to bridge the usual six-month gap between catwalk demonstration and retail availability, by providing runway items in shops or online sooner.Prada reported almost flat net revenue of 3.55 billion euros in the year to Jan. 31 final week, with earnings hit recently from costly shop investments and reduced demand for luxury products, especially from leading market China.If in fashion, being late on a trend can be deadly, playing catch-up in terms of business strategy can be equally as damaging. Prada is learning that lesson the hard way.MILAN, Italy If in vogue, being late on a trend can be deadly, playing catch-up in terms of business strategy can be equally as damaging.Prada is learning that lesson the hard way. The trend in luxury goods would be to drum up same store sales by controlling expansion and wowing customers with new products, however Prada continues to pay over the possibility to open swanky new stores and stock them with handbags little changed from previous bestsellers.Prada, say analysts, now urgently needs to focus less on new shops and more on new handbags.The group, which also owns the Miu Miu and Church’s manufacturers, opened 250 shops in the previous three decades, far more than rivals. It has slowed the rate but still intends 30-35 more stores this year, which it states is a portion of its longterm plan.

If New York City councilwoman Margaret Chin gets her way, it might soon be illegal to get a fake Prada handbag, or any of the other counterfeits openly offered in her Chinatown district, the ” ground zero” for New York’s knockoffs. Chin’s projected $1,000 fine for fake purchasers is merely the most recent salvo in the war against designer rip-offs waged from the FBI, business groups, and designers themselves.Yet a preliminary research centered on fake sales in Chinathe supply of those fake handbags in Chinatown and just about anyplace elsesuggests that in several situations the selling of fakes might not be quite as bad for brands that are valid. The analysis, by Northwestern economist Yi Qian, examined that the fake market in the aftermath of well-publicized instances of food poisoning and exploding gas tanks in China, when authorities efforts were diverted from clarifying style copycats and toward monitoring medications, food, and gasoline. Counterfeit factories flourished, but surprisingly, that led to a growth in sales for high-end goods in the years that followed.When many people think about the effect of counterfeits on legitimate brandsand when brands themselves litigate against counterfeitersthey concentrate on the “business stealing” result: Every fake Prada handbag signifies a lost sale for Prada. But a dirty little trick is that Prada rip-offs can also serve as free promotion for real Prada handbagspartly by indicating the brand’s popularity, but, less obviously, by creating what MIT advertising scientist Renee Richardson Gosline has described as a ” gateway” merchandise.



Clients are becoming savvier and more demanding. Partly due to the world wide web, they know about a brand’s new products than in the past, and will readily abandon brands that appear to track in innovation. “They have lost their touch,” said Sara, on a visit from Kuwait, pointing at purses at a Prada store window at Milan as she left the shop empty-handed. “They are not keeping up with changing trends as well as other brands like Fendi or Dior. “HSBC analysts upgraded their rating to obese month on the hope that its “problems of innovation in handbags and accessories” will become solved.They prediction new product launches will help like-for-like sales increase by a modest 1 percent that this year.Prada states it continues to work on improving its flow of new products and continuously recruits young designers. Additionally, it has vowed to boost its customer service and product mix in stores.But in Prada’s Paris flagship, no boots were on display in spite of cold weather. Clerks stated this was normal as they were promoting spring/summer solutions. But at Gucci and Louis Vuitton, which were also selling summer collections, there were several boots on display too. Gucci had fur-lined versions on the shelves.Manfredi Ricca, a specialist in consultancy Interbrand, said the focus today is not on building more stores but on maximising revenue from existing stores. “Having many retail outlets is less important than having the ability to supply the experience that customers look for in a brick-and-mortar store,” Ricca said.


Miuccia Prada, considered a trailblazer by fashionistas, mixed prints with lavish fabrics to create glamorous, colorful, layered outfits, for her collection.The designer, 66, put fur on sleeves and linings of check or leather coats and cloaks, embroidery on slinky embroidered dresses and performed with a range of prints – cactus plants, flowers and fruit – on shirts, tops and dresses.Dark coats reminiscent of an elegant army style were teamed with white nautical hats and thick tights. Dresses and slinky coats had large shoulders, a nod to 1940s silhouettes, and a few were worn with chunky, elbow-length gloves.Nearly all looks were teamed with broad corset-like belts, tie-up boots, buckled sandals or peep-toe shoes and handbags, some with charms, others so small they were worn around the neck.The brand, famous for the luxury leather products with handbags costing up to 6,000 euros ($6,600), introduced its latest addition to the its accessories range at the series: the brand new Pionni and Cahier bags.The small, shoulder-strap bags retail for about 1,750 euros and 2,400 euros respectively, together with the round-shaped Pionnire inspired by searching, pajamas and travel along with the more expensive Cahier reminiscent of old book bindings and notebooks.The luggage will be on sale from Friday in selected Prada stores in Milan, London, Paris and New York.


If New York City councilwoman Margaret Chin has her way, it may soon be illegal to get a fake Prada handbag, or some of the other counterfeits openly offered in her Chinatown district, the ” ground zero” for New York’s knockoffs. Chin’s projected $1,000 fine for counterfeit buyers is merely the latest salvo in the war against designer rip-offs waged by the FBI, business groups, and designers themselves.Yet a preliminary study focused on fake sales in Chinathe supply of those fake handbags in Chinatown and just about anyplace elsesuggests that in many situations the sale of fakes may not be so bad for brands that are valid. The analysis, by Northwestern economist Yi Qian, examined the counterfeit market in the wake of well-publicized instances of food poisoning and exploding gas tanks in China, when enforcement efforts were redirected from clarifying style copycats and toward tracking drugs, food, and gas. Counterfeit factories prospered, but surprisingly, this resulted in an increase in sales for high-end goods in recent years that followed.When most people consider the effect of counterfeits on valid brandsand when brands themselves litigate against counterfeitersthey concentrate on the “business stealing” effect: Every fake Prada handbag signifies a lost sale for Prada. But a dirty little trick is that Prada rip-offs can also function as free promotion for actual Prada handbagspartly by signaling that the brand’s popularity, however, less obviously, by producing what MIT marketing professor Renee Richardson Gosline is described as a ” gateway” merchandise.

style details

Opt for a timeless classic with Prada’s Paradigme handbag. Crafted from textured saffiano leather, this structured style is updated with gold-tone hardware for a chic finish. Carry yours next to sophisticated separates.

  • material: calf leather
  • internal details: leather lining, three internal compartments, internal zipped and slot pockets
  • detachable, adjustable shoulder strap, top handle
  • zipped top, snap-buttoned fastening
  • Made in Italy
  • Designer colour name: Nero
  • Detail: snap-buttoned sides for adjustable width
size & fit

  • Height 23cm-9″
  • Width 31cm-12″
  • Depth 15cm-6″
  • Length shoulder strap 93cm-36.5″
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