Prada Raffia shopper


It makes sense for the brand to chase potential new clients, but how can it keep a distinctive picture if it’s everywhere? “Ubiquity is the death of luxury brands,” Lewis explains. “The problem is one doesn’t know they are headed toward ubiquity till they are there, and once they’re there, it’s finished. When the aggregate of loyal, ravenous Prada fans decide one morning that they are seeing Prada on everyone, the brand goes cold. “He adds, “All brands are really caught between a rock and a hard place. Prada must grow, particularly because it is a public company. So they start to open more stores, but in the meantime they’re devaluing their brands. They also require scarcity to keep their new hot and in demand. “Beyond Prada’s lack of innovation and insecure expansion programs, there will also be larger trends to take into account. Since WGSN’s head of market intelligence Lorna Hall clarifies, young consumers appreciate casual luxury over stuffy opulence. Brands like The Row have cultivated a solid following thanks to a understated aesthetic, and Hall points to the staggering achievement of Mansur Gavriel as a similar instance in the handbag world. Mansur’s meteoric rise shows exactly how hungry consumers are for advanced, but still elegant, accessories. “We’re seeing all luxury fashion houses struggling with this,” Hall says. “Obviously, big brands aren’t likely to go away, however they might need to address the way customers relate to luxury.


Automobiles are packed into New York’s Saks Fifth Avenue flagship one recent winter evening, gift cards in tow and post-holiday bargains in impact. Chatting with women in the department store’s luxury handbag section, it’s simple to collect which brands inspire the most excitement these days: there are classics like Goyard and Cline and newer kids on the block such as Proenza Schouler and Alexander Wang. But among the labels Saks shoppers rattle off, there is a conspicuous absence of a style powerhouse: Prada.I see the brand as something my mom possesses,Amy Lewis, a tourist from Chicago, clarifies. I guess I think that they’re outdated? I’m simply not interested. I understand they have vintage bits, but they’re not something I would invest in. They are like in-your-face luxe and I prefer the subdued.Liza Grace, a makeup artist from New Jersey, agrees: Perhaps I’d have bought a pocket or clutch years back, but it is not a company I am going to always be checking in on.Family-run for three centuries, the 102-year-old Italian brand has long been synonymous with all capital-F Fashionthe devil wears Prada, after all. Miuccia Prada’s smart, bizarre designs have won over legions of lovers, which has in turn translated to a whole lot of cash. In 2013, the business reported a net income of 3.59 billion euro, or roughly $4.2 billion.


Customers are becoming increasingly more demanding. Partly thanks to the Internet, they know more about a new new products than in the past, and will readily abandon brands that seem to trail in creation. “They have lost their touch,” said Sara, on a visit from Kuwait, pointing at purses in a Prada store window at Milan because she left the store empty-handed. “They aren’t keeping up with changing trends in addition to other brands such as Fendi or Dior. “HSBC analysts upgraded their rating to obese month on the expectation that its “problems of innovation in handbags and accessories” will become solved.They prediction new product launches will help like-for-like sales increase by a modest 1 percent this year.Prada states it continues to work on enhancing its flow of new products and continuously recruits young designers. Additionally, it has pledged to improve its customer service and product combination in stores.But at Prada’s Paris flagship, no boots were on display in spite of cold weather. Clerks said this was ordinary as they were selling spring/summer solutions. However, in Gucci and Louis Vuitton, which were selling summer selections, there were several boots on display too. Gucci even had fur-lined versions on the shelves.Manfredi Ricca, a specialist in consultancy Interbrand, said the focus today is not on building more stores but on maximising revenue from existing shops. “Having many retail outlets is less important than being able to offer the experience that clients look for in a brick-and-mortar shop,” Ricca said.


With customers living in different climates, many fashion houses have declared they want to bridge the usual noodle gap involving catwalk presentation and retail availability, by providing runway items in shops or online sooner.Prada reported almost flat net revenue of 3.55 billion euros in the year to Jan. 31 last week, with earnings hit recently by costly shop investments and reduced demand for luxury goods, notably from major marketplace China.If in fashion, being late on a tendency can be lethal, playing catch-up in terms of business plan can be equally as damaging. Prada is learning that lesson the hard way.MILAN, Italy If in vogue, being late on a trend could be deadly, playing catch-up concerning business strategy can be equally as damaging.Prada is learning that lesson the hard way. The trend in luxury goods is to drum up same store sales by curbing expansion and wowing customers with new products, yet Prada continues to pay over the odds to open swanky new stores and stock them with handbags little changed from previous bestsellers.Prada, state analysts, now desperately needs to focus less on new stores and more on new handbags.The group, which also possesses the Miu Miu and Church’s brands, opened 250 shops in the past three years, far more than rivals. It has finally slowed the rate but still intends 30-35 more stores this year, which it states is part of its longterm plan.With customers living in different climates, many fashion houses have declared they want to bridge the usual noodle gap involving catwalk presentation and retail availability, by providing runway items in shops or online sooner.Prada reported almost flat net revenue of 3.55 billion euros in the year to Jan. 31 last week, with earnings hit recently by costly shop investments and reduced demand for luxury goods, notably from major marketplace China.If in fashion, being late on a tendency can be lethal, playing catch-up in terms of business plan can be equally as damaging. Prada is learning that lesson the hard way.MILAN, Italy If in vogue, being late on a trend could be deadly, playing catch-up concerning business strategy can be equally as damaging.Prada is learning that lesson the hard way. The trend in luxury goods is to drum up same store sales by curbing expansion and wowing customers with new products, yet Prada continues to pay over the odds to open swanky new stores and stock them with handbags little changed from previous bestsellers.Prada, state analysts, now desperately needs to focus less on new stores and more on new handbags.The group, which also possesses the Miu Miu and Church’s brands, opened 250 shops in the past three years, far more than rivals. It has finally slowed the rate but still intends 30-35 more stores this year, which it states is part of its longterm plan.With customers living in different climates, many fashion houses have declared they want to bridge the usual noodle gap involving catwalk presentation and retail availability, by providing runway items in shops or online sooner.Prada reported almost flat net revenue of 3.55 billion euros in the year to Jan. 31 last week, with earnings hit recently by costly shop investments and reduced demand for luxury goods, notably from major marketplace China.If in fashion, being late on a tendency can be lethal, playing catch-up in terms of business plan can be equally as damaging. Prada is learning that lesson the hard way.MILAN, Italy If in vogue, being late on a trend could be deadly, playing catch-up concerning business strategy can be equally as damaging.Prada is learning that lesson the hard way. The trend in luxury goods is to drum up same store sales by curbing expansion and wowing customers with new products, yet Prada continues to pay over the odds to open swanky new stores and stock them with handbags little changed from previous bestsellers.Prada, state analysts, now desperately needs to focus less on new stores and more on new handbags.The group, which also possesses the Miu Miu and Church’s brands, opened 250 shops in the past three years, far more than rivals. It has finally slowed the rate but still intends 30-35 more stores this year, which it states is part of its longterm plan.


Customers have become savvier and more demanding. Partly due to the world wide web, they understand about a new new goods than in the past, and will easily render brands that seem to track in creation. “They have lost their signature,” explained Sara, on a visit from Kuwait, pointing at purses in a Prada shop window in Milan because she left the shop empty-handed. “They aren’t keeping up with changing trends as well as other brands like Fendi or Dior. “HSBC analysts upgraded their rating to overweight last month on the hope that its “issues of innovation in accessories and handbags” will eventually be solved.They forecast new product launches will help like-for-like sales increase by a modest 1 percent this year.Prada states it continues to work on improving its stream of new products and constantly recruits young designers. It has also pledged to boost its customer support and product combination in stores.But at Prada’s Paris flagship, no boots were on screen despite cold weather. Clerks said this was ordinary as they were promoting spring/summer solutions. However, in Gucci and Louis Vuitton, which were also selling summer selections, there were some boots on screen too. Gucci even had fur-lined versions on the shelves.Manfredi Ricca, an expert at consultancy Interbrand, said the focus today is not on building more stores but on maximising revenue from existing shops. “Having many retail outlets is significantly less important than being able to supply the experience that customers look for in a brick-and-mortar shop,” Ricca said.

Todays post is a belated review of the Prada Saffiano Double Zip tote bag. I recorded this video a while back in a rush, and scrapped it due to changing light and choppy content. Since many readers have been asking questions about this bag, I figured Id post anyways in hopes of answering some of those questions.As that a preface, this bag was probably my mulled-over buy up to now. Id like to believe that every one of my larger purchases are carefully-considered, but unfortunately, some of them couldve used more consideration and study on options. Ive been trying to shop more intentionally, which starts with discovering what the largest voids are in my cupboard. I understood early this season that many of my work and casual outfits may use a simple brown, medium-sized bag. I needed one that was durable, lightweight, and rather weather-resistant. I fell in love with Pradas Saffiano tote, and also spent half a year trying on all the choices, scouring the preexisting marketplace, and looking for any tiny ways to spare. There was not any rush to purchase, and ultimately I ended up with something I’m in love with and don’t regret (so far, anyways). No matter how much you really want to spend on your luggage, you would like it to be more pracital, fashionable and made of durable materials. Thats accurate even more when only luxury and costly kinds of handabgs are in your wishlist, such as Prada. But before enjoying the feeling of having your own personal one, you ought to be very sure not only about its style, but also concerning the quality. So lets do some resarch and take a look at the substances Prada bags are made of.


Couple that with chaos in Europe (political anxiety in Russia, Spain recovering from a downturn), and the numbers make even more sense. But as Paul Swinand, a retail analyst with investment research firm MorningStar puts it, “This makes you scratch your head and wonder whether it is a blip to bigger and better things or if this is turning into a negative trend. “International turbulence aside, shoppers agree that the desire for Prada is on the decrease, a fact best illustrated by the nation of its leather goods business, which in recent years has accounted for almost three-quarters of the brand’s bottom line. Handbag-obsessed readers of this site Purseblog article in forums with names such as “Prada Bags: Made in China for Italian-Made Prices” and “Goodbye Prada! .” They posit that the quality isn’t what it used to be, and that newer, more exciting It totes are dethroning the brand’s best hits. “I really don’t think people are walking away from the brand entirely, but I have seen people drifting,” says Pattie Rechtman, who conducts Purseblog’s forums. “They’re trying new things and losing attention. The bags still appear to resonate, but people who’ve purchased the brand in the past are the only ones buying it today. “Avid handbag consumers have moved on to cooler new classics like Proenza Schouler’s PS 1, while lower-end designers also have picked up steam. Michael Kors and Kate Spade churn out reliable products which cost less than Prada’s.

style details

Prada’s giant shopper is generously sized, making it perfect for daily essentials or day trips. Crafted in Italy from rustic raffia, this style comes in a dynamic black, red and white colourway and is punctuated by the label’s iconic logo plaque.

  • internal details: fabric lining, internal zipped pocket, internal slot pockets
  • detachable shoulder strap, top handles
  • open top
  • Made in Italy
  • protective feet
  • comes with dust bag
  • Designer colour name: Nero/Fuoco
  • Material: raffia
  • Detail: snap-buttoned sides for adjustable width
size & fit

  • Height 28cm-11″
  • Width 40cm-15.5″
  • Depth 26cm-10″
  • Length shoulder strap 103cm-40.5″
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